THE SERVICE:

Ongoing PR + Brand Strategy + Events

THE CHALLENGE:

Expand the well-established German contract furniture brand’s media presence into the US market, cementing its role as an innovator and creating more brand awareness within a competitive arena.

THE APPROACH:

We crafted a holistic strategy for Wilkhahn, which included proactive press outreach around new products, initiatives, collaborations, and installations, as well as securing multiple one-on-one media appointments with top-tier outlets to tour the company’s NYC showroom.

Targeting NeoCon as the most prominent contract furniture trade show within the industry, we supported the marketing efforts of Wilkhahn’s Chicago showroom team, proactively making recommendations and drafting award submissions, as well as providing on-site assistance and outreach before, during, and after the show.

THE OUTCOME:

Our successful media campaign ensured Wilkhahn was featured in numerous key national publications including but not limited to:

• Interior Design Magazine

• Metropolis

• Azure

• MMQB

• Business of Furniture.

Following our awards submission support, the company received several industry awards and acknowledgments, including:

• Interior Design Best of Year

• Architectural Record Products of the Year “Editor’s Choice”