THE SERVICE:

Ongoing Social Media

THE CHALLENGE:

Implement an effective social media strategy and on-brand messaging for the company supporting multiple product launches as well as targeting unique demographics and industries.

THE APPROACH:

Strengthen Wilsonart’s existing brand collaborations and reinforce key brand messaging by creating a flexible content plan with pillars that touch on products, corporate social responsibility, engagement drivers, and user-generated content.

THE OUTCOME:

A 30% increase of followers and engagement across platforms in the first quarter of strategy implementation. We created consistency in the posting, style, and structure—and more importantly, found ways to speak about the many facets of the brand without alienating the existing audience. Our team took Wilsonart’s followers count to 10K+ and secured the swipe up function.

THE SERVICE:

Tradeshow PR + Social Media (Kitchen and Bath Industry Show/KBIS).

THE APPROACH:

We crafted a comprehensive media campaign to support social media and press outreach for KBIS, creating over 30 unique pieces of content across three platforms (Instagram Facebook, and LinkedIn), hosting in-person meetings with top journalists from Rue, Lonny, Architectural Digest/AD Pro, and Interior Design Magazine, and conducting active pitching to all attending press.

THE CHALLENGE:

Grow the number of organic visits and booth appointments at the leading trade show for the Kitchen & Bath Industry, taking advantage of the buzz and excitement surrounding the show via social media conversations and interactions while driving traffic to the booth and creating excitement around new Wilsonart initiatives.

THE OUTCOME:

On social media, we secured a reach of 32,000 on Instagram stories—a 38% increase over the brand’s normal traffic and 22% higher than the general platform’s average traffic. Profile Visits: 738 (Increased by 409 from the previous week); website Clicks: 28 (Increased by 13 from the previous week); reach: 4,560; impressions: 22,042 (Increased by 13,000 from the previous week); followers: +167 (Increased by 17.5% over the three-day event).

On the PR side, we hosted private booth tours to 31 journalists, editors, and reps for top-tier media via pre-scheduled appointments and organic visits. The media impressions to date resulting from KBIS press outreach totaled nearly 24,000,000.