Formr
Formr
THE SERVICE:
Ongoing Public Relations + Brand Strategy
THE CHALLENGE:
To introduce and grow brand awareness for Formr, a small business that launched in early 2020 to the US market.
THE APPROACH:
Our team conceptualized key messaging to convey the company’s strong brand mission—a central component of its overall identity—and product offerings. We developed a long-term media relations plan to introduce Formr to key press across North America, while short-term press strategies were continually executed to capture key moments around brand initiatives, including new product launches, limited edition artisan collections, and company news.
THE OUTCOME:
Good Word secured several brand-specific profiles across key national publications including Fast Company, The Washington Post, and Architectural Digest. Subsequent product coverage was secured in additional top-tier design and lifestyle publications including Interior Design, Metropolis, Houston Chronicle, Design Milk, Reveal Magazine, and more.
