IG Algorithm Updates for 2025!

Introducing best practices: personalized guidance to help you grow as a creator

This is significant news for social media marketers, creators, and anyone seeking to understand Instagram’s current trends.

“If you want to maximize your reach and grow your account as fast as possible, make sure you do these 5 things” -Head of Instagram, Adam Mosseri

Recommendations prove to be super important in 2025! Recommendations occur when you see content from a page you haven't chosen to follow, an increasingly important aspect of Instagram.

Here's how to get your content onto the recommendations page!

• Do not use  Watermarks –this content gets passed on across the platform! 

•  Use Audio—”Particularly for photos and carousels.” Trending audio or not, it’s important to use audio to grab the algorithm’s attention! 

•  Keep your videos to 3 minutes or less—IG has announced this time increase and encourages us to utilize it.

• IG is prioritizing the creation of more original or repurposed content rather than reposting without any edits.

•  Check Your Account Status – You can check yours by going to your profile -> click the 3 lines in the top corner (the hamburger! You can fight me on this term) -> search for “Account Status”