THE SERVICE:

Ongoing PR + Brand Strategy

THE CHALLENGE:

Growing brand awareness and reintroducing an established UK brand, Graham & Brown, into the North American market after several years of absence from this arena.

THE APPROACH:

In order to usher the well-known UK brand back into the North American market, we developed a long-term media relations plan, which prioritized introducing Graham & Brown to key media contacts and establishing them as a valuable thought leader and go-to source for high-quality, innovative wall coverings.

A short-term press strategy also included the creation of key moments around brand initiatives—including product launches, company news, and design-focused events.

THE OUTCOME:

In just one year, our successful campaign grew Graham & Brown’s media impressions by 222%—surpassing that by 97% the following year. As we continue to execute our long-term strategy, the brand now stands at over three billion media impressions and is regularly published alongside key American competitors in both print and online consumer and trade publications.