Color!

How to choose the right colors for your brand?

Color matters whether you rebrand your company, launch a product, or simply create a personal brand! Ask D; she knows best! She is our in-house Queen of Color! 

An article by Colorcom shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product. In comparison, 92% acknowledge visual appearance as the most influential marketing factor. 

Knowing what colors mean is an easy way to start. A lot of research has gone into color theory. You can get lost down the rabbit hole, finding the story behind each color; however, here's a quick summary to give you an idea.

Different hues, like baby blue or navy, also contribute to the color story!