Real Reel Talk
How to create a compelling and memorable reel!
In the realm of Digital Marketing in 2024, storytelling plays a pivotal role in striking a delicate balance between catering to trends and engaging your built-in audience. Reels are a great way to achieve this balance.
First, storyboard it!
Plan your story before working with images and copy. Create a beginning, middle, and end. Your OG audience wants to connect with you more deeply, and your potential audience needs this type of storytelling to get to know your brand better. Storyboarding is essential.
Once you have the outline, start layering the story with a mix of still images, short and long forms, and get creative with loops. Sometimes templates are great; other times, it's best to put them together manually for a fresh look.
