Engagement on IG
How to measure engagement on IG in 2025!
In 2024, Instagram announced that views would be prioritized as a key metric, reducing the importance of comments and likes in their algorithm. This shift made it more challenging for brands, creators, and marketers to gauge what works best for their audiences.
For 2025, we recommend the following strategies to better measure engagement for your brands and clients:
Monitor Direct Messages (DMs): Keeping track of DMs and initiating conversations will provide valuable insights into whether your content resonates with your audience.
Engage Actively: It's essential to put in the effort—ask questions, respond, and engage in conversations with your audience both in DMs and in the comments.
Be Flexible with Your Calls to Action (CTAs): Encourage users to comment or review a link or a form through interactive CTAs.
Ultimately, the platform is crowded, and users often feel overwhelmed by choices. To attract their attention, you need to forge a real connection. In today's digital landscape, online intimacy is crucial. Avoid alienating your audience with generic content; instead, connect with them in a way that reflects how you want to be engaged!