IG Algorithm Updates for 2025! Part 2

More updates from their CEO!  

Instagram organizes content into two primary categories:

  • Connected Reach – Content shown to your current followers. 

  • Unconnected Reach – Content displayed to audiences who do not follow you yet.

The top three metrics that influence ranking are:

  1. Watch Time – The more time someone spends on your content, the better

  2. Likes – The day-one metric that still holds value

  3. Sends – The key to reaching new audiences and driving discovery

Now here's where things get a bit more detailed:

  • For connected reach (current followers) - likes carry more value

  • For unconnected reach (non-followers) - sends are more important

Introducing best practices: personalized guidance to help you grow as a creator

Some ideas! 

  • If growth is your goal, prioritize creating content that is highly shareable and encourages your audience to share it with others. 

  • Focus on content that deeply resonates with your audience and encourages them to like it.

  • Captivate your audience and increase your watch time. Begin with an engaging hook that includes visuals, sounds, and compelling words.

TipsDania F AhmadCreativity, Tips